The upcoming Metal Gear Solid: Peace Walker, a prequel set in the 1970's starring Naked Snake/Big Boss, will will contain some rather garish product placement for real-world products including Axe Body Spray, Mountain Dew, Pepsi, and Doritos. (See here and here.) This has led to some pretty severe criticism from some fans, because apparently the verisimilitude of Metal Gear Solid's heretofore grittily realistic world of military action, international intrigue, evil sentient amputated limbs, casual fourth wall-breaking, men made out of bees, and postmodern hyperreality will be shattered by the presence of anachronistic soda logos.
Admittedly, a lot of the placement's look pretty tacky, but I think the products chosen are actually a good thematic fit. With the possible exception of the Kingdom Hearts series, I can't think of any other franchise that screams "stuff someone thought up sitting in a huge cloud of marijuana smoke at 2 AM" more than Metal Gear Solid. So, really, having part of the gameplay revolve around searching for Doritos seems entirely appropriate.
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