Sunday, January 10, 2010

Who Are the Ad Wizards Who Came Up With This One: Castlevania Edition

This March will see the Japanese release of the Castlevania soundtrack box set, which will include 19 CDs and a DVD. The complete set will retail for 21,000 yen, about $232 U.S. To put that in perspective, you can get all of The Beatles' studio albums on 12 CDs. You can get Richard Wagner's monumental four-opera Ring cycle on 14 CDs. The complete discography of heavy metal legends Iron Maiden is (as of their most recent release) also 14 CDs.

Could someone please tell me who the target market for a $232 collection of 19 CDs of Castlevania music is supposed to be? I find it hard to imagine anyone that devoted to Castlevania, and when I try to visualize such a person I find it even harder to imagine that they would have $200 to spare, given the limited economic opportunities available to insane shut-ins.

Admittedly, I'm not particularly up-to-date on Japanese culture, so for all I know there's nothing wealthy Japanese people who still have a lot of cash to throw around after nearly two decades of economic stagnation enjoy more than sitting down in their living rooms with a snifter of 40-year-old cognac and rocking out to remixes of "Vampire Killer" for days on end. So perhaps I shouldn't be second-guessing.

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